If you love the idea of impacting the lives of hundreds of people, helping them to make positive changes in their health, well-being, and quality of life, then a career as a corporate wellness coach may be right for you. This niche is fast-growing and there are many options available, from working for a corporation to starting your own wellness coaching business.
Companies are increasingly looking to save money by reducing employee-related costs, such as medical insurance premiums and sick days. They’re also seeking to improve morale and increase productivity by boosting employee health and wellness. This provides an untapped opportunity for health and wellness coaches, as well as other professionals interested in a new career path that is flexible enough to fit their needs.
For a health and wellness coach to be successful in the corporate wellness space, they must have a strong understanding of how the workplace operates and the unique challenges that come with this environment. This includes the structure of company leadership and management, as well as the dynamics of employee relationships. It’s essential to be able to communicate how you can help the organization meet its goals and objectives.
Having a firm grasp on how to deliver a high-quality, effective wellness program will ensure you’re meeting your client’s expectations and providing the value they expect. For example, it’s important that you know how to handle an initial call with a potential client so that they feel comfortable asking questions and discussing any concerns they might have about participating in the program. Then, you’ll be able to make sure the program is running smoothly and that employees are receiving the maximum benefits.
When introducing yourself to prospective clients, it’s important that you have an elevator pitch prepared. This is 20-30 seconds of information that you can use to impress and inspire them, and it’s vital that you get your message straight. It should highlight your UVP (unique value proposition), and the benefits that you’ll provide to the company, such as a reduction in employee-related costs, improved morale, increased productivity, and so on.
Once you’ve been able to secure your first client, it’s critical to establish a long-term relationship. This means that you should aim to build a wellness program and workshop series that can be sustained over time. You might want to suggest a pilot workshop, or a lunch and learn session on a specific topic that will appeal to the company’s employees.
Using a knowledge of biometric screenings can be a great selling point for wellness coaches, as they can discuss the results of these with their clients and work to encourage participation in future screenings. They can also explain what the data means for the individual, and how to make positive changes based on their findings.
If you’re ready to step into the corporate wellness space, the corporate wellness coaching certification from Healthy Lifestyle Academy can teach you everything you need to know to succeed. The course combines the latest research and trends with mentorship from a top-level coach and support from fellow wellness coaches.